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M00seUK


Joined: Aug 18, 2007
Points: 295

Dyson's first retail store opens as part of a trial run
Original Message   Dec 10, 2009 7:58 am
Dyson opens its first pop-up shop today, created by the product company’s in-house team. If Dyson deems the venture a success, it will consider opening a permanent store.

http://www.designweek.co.uk/dyson-opens-bluewater-pop-up-store/3007793.article

This message was modified Dec 10, 2009 by M00seUK
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CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: Dyson's first retail store opens as part of a trial run
Reply #26   Dec 13, 2009 6:38 am
vacmanuk wrote:
How educational. Teaching girls to clean home. Do you have any grand sons?



Vacmanuk:

Grand daughters: 3;  Grandsons 0 [so far].  From the appearances so far to date all 3 have the vacuum gene, which appears to have skipped a generation with my daughter, their Mother. 

Carmine D.

M00seUK


Joined: Aug 18, 2007
Points: 295

Re: Dyson's first retail store opens as part of a trial run
Reply #27   Dec 14, 2009 5:09 am
The pre-mentioned Dyson store window display:-

CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: Dyson's first retail store opens as part of a trial run
Reply #28   Dec 14, 2009 6:53 am
M00seUK:

While this is interesting to see ONCE, and perhaps draw people to the window to view, it doesn't sell/appeal to female customers, many men, and married couples who consider buying a dyson product.  It appeals to a niche buying group not the masses.

Carmine D.

Severus


If my vacuum can remove even one spec of dirt that yours misses, then mine is better than yours - even if there's no proof that mine would have picked up as much dirt as yours...

Joined: Jul 31, 2007
Points: 397

Re: Dyson's first retail store opens as part of a trial run
Reply #29   Dec 14, 2009 10:35 am
M00seUK wrote:
The pre-mentioned Dyson store window display:-


While robots are cool, my first impression is why do you need a robot to sell vacuums?  Robots are expensive, and this one takes up a lot of floor space.   The first thing I would do is get rid of the robot.  Consumers want to test out the vacuums for themselves, not watch a robot use a vacuum.  If they are demonstrating handle strength, it could be accomplished with video feeds or videos made at the factory. If you keep the robot, at least set it up with a harness to test a Dyson against a competing model. 

 Second, the Christmas tree is lacking cute little Dyson ornaments - miniature Dyson vacuums, washing machines, ball barrows, airblades etc.  with led's   Here's an invention for Dyson.   Have a set of LED Christmas lights that allows you to hook a translucent Dyson ornament over the led light.  

 

This message was modified Dec 14, 2009 by Severus


The smart tyrant writes his own story to ensure that it is favorable.  The lazy will repeat lines from the book without fact checking. 
Acerone


Joined: Jul 25, 2007
Points: 986

Re: Dyson's first retail store opens as part of a trial run
Reply #30   Dec 14, 2009 8:28 pm
It's about time... I hope they try this in the USA...
CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: Dyson's first retail store opens as part of a trial run
Reply #31   Dec 15, 2009 6:56 am
Severus wrote:
While robots are cool, my first impression is why do you need a robot to sell vacuums?  Robots are expensive, and this one takes up a lot of floor space.   The first thing I would do is get rid of the robot.  Consumers want to test out the vacuums for themselves, not watch a robot use a vacuum.  If they are demonstrating handle strength, it could be accomplished with video feeds or videos made at the factory. If you keep the robot, at least set it up with a harness to test a Dyson against a competing model. 

 Second, the Christmas tree is lacking cute little Dyson ornaments - miniature Dyson vacuums, washing machines, ball barrows, airblades etc.  with led's   Here's an invention for Dyson.   Have a set of LED Christmas lights that allows you to hook a translucent Dyson ornament over the led light.  

 


The irony is the robot is probably made in China with no relevance to dyson.  Perhaps this can be verified by one of the posters here on the other side of the pond.

Agree with you SEVERUS, dyson should most surely decorate that tre and use dyson ornaments for the purpose.  That would in all likelihood draw couples with children into the store and spark more mass customer appeal and hopefully sales.

Carmine D.

DysonInventsBig


Location: USA
Joined: Jul 31, 2007
Points: 1454

Re: Dyson's first retail store opens as part of a trial run
Reply #32   Dec 15, 2009 7:09 am
M00seUK wrote:
The pre-mentioned Dyson store window display:-


Using a robot is an effective way in declaring and demonstrating Sir James Dyson is serious about his technologies (and about technology itself).  It also demonstrates Dyson vacuums can take a punishing.  Anyone within eyesight of this brut will know or learn ‘Dyson’ has taken residence here.  He’s the first to take advantage of a missed opportunity and he’s probably the first/one of the firsts with a brut-robot in retail...I like it.

It’s an in-your-face, one-off [w/ robot] store concept.  He’ll get 10‘x’s the foot-traffic attention than without.  I bet the local news camera’s will be lining up with this ‘robot in a store’ Christmas [free press] shopping story.  Dyson has been doing things like this for some time (creating events, demoing robots, demoing technological leadership, encouraging engineering)...It's genius and it's 'business as usual' for Dyson LTD.


Dyson Invents Big
This message was modified Dec 15, 2009 by DysonInventsBig



CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: Dyson's first retail store opens as part of a trial run
Reply #33   Dec 15, 2009 7:20 am

chinese intelligent robot

Perhaps Sir James will borrow an "intelligent robot" from the Chinese to serve tea and crumpets to all the customers.

Carmine D.

DysonInventsBig


Location: USA
Joined: Jul 31, 2007
Points: 1454

Re: Dyson's first retail store opens as part of a trial run
Reply #34   Dec 15, 2009 7:36 am
CarmineD wrote:

chinese intelligent robot

Perhaps Sir James will borrow an "intelligent robot" from the Chinese to serve tea and crumpets to all the customers.

Carmine D.


With the money he'll be making from all the free press and exposure he could probably afford em.  Can an Oreck franchise store owner or a Miele Dealer brick and mortar say the same?
This message was modified Dec 15, 2009 by DysonInventsBig



CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: Dyson's first retail store opens as part of a trial run
Reply #35   Dec 15, 2009 7:54 am
With the money he'll be making from all the free press and exposure he could probably afford em.  Can an Oreck franchise store owner or a Miele Dealer brick and mortar say the same?
Written by Dib-ster

The question is:  Why does it matter to ORECK and MIELE?  Both have seasoned established networks of franchised stores in the USA [ORECK] and Europe [MIELE].  And have for many years.  Dyson is trying to.

Carmine D.

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