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M00seUK


Joined: Aug 18, 2007
Points: 295

Dyson Digital Slim
Original Message   Jul 19, 2010 5:58 pm
Here's the details of a trademark that Dyson has filed for a to-be-launched project, the 'Digital Slim':-

http://www.ipo.gov.uk/types/tm/t-os/t-find/t-find-number?detailsrequested=C&trademark=2552353


As usual, the trademark covers a multitude of product categories. Personally, I'd reckon the most likely candidate is a 'slim' upright vacuum, with a 'digital' motor. Dyson have used the 'slim' name before - on the DC18. The upright range has long been missing a product with digital motor. I would also be good if by slim, they mean as thin in profile as the DC03 - which could be hung on the wall and take up next to no space inside a storeage cupboard:-

The major downside was it's small, weedy motor. But if replaced with a similar model using a digital motor, it wouldn't have that same issue.

This message was modified Jul 19, 2010 by M00seUK
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CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: Dyson Digital Slim
Reply #40   Oct 25, 2010 8:48 am
M00seUK wrote:
Thanks Carmine / Venson – I didn’t know that this arrangement had been tried before. In the Dyson case, it appears to be a standard DC31, a Dyson Motorhead part and a connecting wand. Beyond this, it looks like very little additional product design has gone in to it?

It looks like it’s positioned for quick pickups. I imagine for the moment that the battery life remains the same? When I lived in an apartment with wood laminate floors, I would frequently use a DC16 handheld, to pick up debris that I had swept in to a pile. I can see how this new Dyson might be quicker in this regard. But one point puzzles me; why the powerhead? Surely if used on carpeted floor it will soon fill up the bin – wouldn’t a mid to large-sized canister be more suitable for a powerhead arrangement?

The one bonus I can see is it being cordless and much more approachable for quick clean ups and dumping. Maybe there’s a certain user case for it - it won’t have cost them much to develop and can claim a certain crown of being the most powerful cordless lightweight. I agree that the price (converted from $ASD) does seem too high,  but as said with the Air Multiplier, they’ll always aim a unique product like this, see which way the wind blows and discount if potential buyers act indifferent.



I recently read an article that coined a brilliant phrase for this type of brand maker thinking and action:  "Behavioral economics."  Basically the premise of the writer is that product makers and their loyal customers discount the drawbacks of products they are emotionally in favor of.  Sound like an inventor/brand talked about here?  Before you answer it has nothing to do with vacuums, fans, and hand driers but with wind turbines. 

Carmine D.

Venson


Joined: Jul 23, 2007
Points: 1900

Re: Dyson Digital Slim
Reply #41   Oct 25, 2010 10:00 am
M00seUK wrote:
. . . But one point puzzles me; why the powerhead? Surely if used on carpeted floor it will soon fill up the bin – wouldn’t a mid to large-sized canister be more suitable for a powerhead arrangement?


Hiya M00seUK,

I'd think the power nozzle is hoped to enhance surface litter pick up. Though the suction in this type of set-up certainly would win no points for deep cleaning, as regards small, light duty maneuvers,it should be able to quickly whisk away "top soil". Best, Venson
vacmanuk


Location: Scotland UK
Joined: May 31, 2009
Points: 1162

Re: Dyson Digital Slim
Reply #42   Oct 25, 2010 8:07 pm
Venson wrote:
Hiya M00seUK,

I'd think the power nozzle is hoped to enhance surface litter pick up. Though the suction in this type of set-up certainly would win no points for deep cleaning, as regards small, light duty maneuvers,it should be able to quickly whisk away "top soil". Best, Venson

Spot on Venson! Infact as an owner of the original Electrolux Ergorapido, their first model had a rubber squeegee and thin paint brush like beater bar that didn't do it much favour on carpets. Did well on hard floors. Ergorapido mark 2 had a proper bristle bar with thicker tufts to cope with carpets. Replaces the idea of a dustpan and brush, supposedly.
M00seUK


Joined: Aug 18, 2007
Points: 295

Re: Dyson Digital Slim
Reply #43   Oct 26, 2010 7:42 am
Venson wrote:
Hiya M00seUK,

I'd think the power nozzle is hoped to enhance surface litter pick up. Though the suction in this type of set-up certainly would win no points for deep cleaning, as regards small, light duty maneuvers,it should be able to quickly whisk away "top soil". Best, Venson

Ah, so the rationale is that a relatively low-powered, cordless vacuum won’t always have enough suction on carpet to remove all surface debris and thus requires a brushbar. I’d imagine if carefully calibrated, the effectiveness of this could fall between dislodging for surface pick up and not the carpet pile itself.

I remember that James Dyson said once (about the DC16 handheld) that they were surprised to learn that a proportion of people were using the cleaner for general maintenance cleaning about the house. It appears, to better fit this use, they’ve increased the run time (with the DC31) and now, fitted a powered head, on a wand, with steerable wheels. It might well only satisfy a niche in the market, but as said, the investment in product development appears modest.
vacmanuk


Location: Scotland UK
Joined: May 31, 2009
Points: 1162

Re: Dyson Digital Slim
Reply #44   Oct 26, 2010 10:14 am
M00seUK wrote:
Ah, so the rationale is that a relatively low-powered, cordless vacuum won’t always have enough suction on carpet to remove all surface debris and thus requires a brushbar. I’d imagine if carefully calibrated, the effectiveness of this could fall between dislodging for surface pick up and not the carpet pile itself.

I remember that James Dyson said once (about the DC16 handheld) that they were surprised to learn that a proportion of people were using the cleaner for general maintenance cleaning about the house. It appears, to better fit this use, they’ve increased the run time (with the DC31) and now, fitted a powered head, on a wand, with steerable wheels. It might well only satisfy a niche in the market, but as said, the investment in product development appears modest.

I'd say the rationale is offering buyers something better than a mechanical sweeper and that effectively is what the cordless dust busters with a stick and a moving brush roll are trying to emulate here. The next big step is to develop something Karcher already tried years ago; develop a wet brush model that picks up dirt or water on floors. I like the versatility that the brands are offering with so many different attachments to extend cleaning cycles with a dust buster on the hand - but it isnt exactly new - its just moving the game on a bit. The Americans reversed the design theory offering a hand held with a permanent brush roll and mains cord with extendable pipes and other attachments in the form of the Dirt Devil handy but one could argue it's mains powered only and restricts a "clean-anywhere" approach without a plug socket. Black and Decker know more about any other brand with wet pick up dust busters and could develop their interest further.
CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: Dyson Digital Slim
Reply #45   Oct 26, 2010 3:33 pm
It's been proven that battery run times for these cleaning products diminishes when a revolving brush meets resistance from carpeting vice straight barefloor cleaning.  It would be interesting for a consumer, since dyson won't, to test the DC35 run times for both cleaning situations.  First in the barefloor cleaning mode.  Then in the carpet cleaning mode.  Measuring DC35 run times and noting the time differential. 

Carmine D.

This message was modified Oct 26, 2010 by CarmineD
M00seUK


Joined: Aug 18, 2007
Points: 295

Re: Dyson Digital Slim
Reply #46   Oct 27, 2010 3:12 pm
CarmineD wrote:
It's been proven that battery run times for these cleaning products diminishes when a revolving brush meets resistance from carpeting vice straight barefloor cleaning.  It would be interesting for a consumer, since dyson won't, to test the DC35 run times for both cleaning situations.  First in the barefloor cleaning mode.  Then in the carpet cleaning mode.  Measuring DC35 run times and noting the time differential. 

Carmine D.


Always good to have the numbers for evaluation purposes. Here are the runtime figures from Dyson for the DC35:-

  • 15 minutes on high power (28 aw - constant)

  • 13 minutes when using the motorised brushbar (1,400 RPM)

  • 6 minutes when using max power mode (65 aw - constant)

That all sounds reasonable for the small to mid-sized house this type of cleaner would be marketed towards.
vacmanuk


Location: Scotland UK
Joined: May 31, 2009
Points: 1162

Re: Dyson Digital Slim
Reply #47   Oct 27, 2010 7:29 pm
M00seUK wrote:
Always good to have the numbers for evaluation purposes. Here are the runtime figures from Dyson for the DC35:-

  • 15 minutes on high power (28 aw - constant)

  • 13 minutes when using the motorised brushbar (1,400 RPM)

  • 6 minutes when using max power mode (65 aw - constant)

That all sounds reasonable for the small to mid-sized house this type of cleaner would be marketed towards.

Excellent performance but how is it judged? Picking little dirt up on hard floors or a lot? Surely if a carpet has a lot of surface dirt, then performance may struggle. Its all very well if its mains powered but since its cordless is there a secondary motor that is independently running the brush bar? Otherwise if its picking up a lot of dirt, then surely the power is going to run down by the amount of dirt the brush bar has to cope with picking up?
CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: Dyson Digital Slim
Reply #48   Oct 27, 2010 7:38 pm
M00seUK wrote:
Always good to have the numbers for evaluation purposes. Here are the runtime figures from Dyson for the DC35:-

  • 15 minutes on high power (28 aw - constant)

  • 13 minutes when using the motorised brushbar (1,400 RPM)

  • 6 minutes when using max power mode (65 aw - constant)

That all sounds reasonable for the small to mid-sized house this type of cleaner would be marketed towards.



These numbers give only a partial time differential.  This provides the diminished battery run time with the brush roll engaged with 28 AW of power.  Loss of 2 minutes.  The missing piece of information is the battery run time with 65 AW and the brush roll engaged.   At a minimal, one would believe 2 minutes lost.  This leaves a run time of 4 minutes.  Since brush roll usage on carpet surfaces cause increased resistance to the motor operation, 65 AW would be a normal mode.  At 4 minutes of usage, and the price of the product, users would have to be emotionally tied to DC35 to discount the drawbacks in short run time. 

Carmine D. 

M00seUK


Joined: Aug 18, 2007
Points: 295

Re: Dyson Digital Slim
Reply #49   Oct 28, 2010 7:25 am
CarmineD wrote:
These numbers give only a partial time differential.  This provides the diminished battery run time with the brush roll engaged with 28 AW of power.  Loss of 2 minutes.  The missing piece of information is the battery run time with 65 AW and the brush roll engaged.   At a minimal, one would believe 2 minutes lost.  This leaves a run time of 4 minutes.  Since brush roll usage on carpet surfaces cause increased resistance to the motor operation, 65 AW would be a normal mode.  At 4 minutes of usage, and the price of the product, users would have to be emotionally tied to DC35 to discount the drawbacks in short run time. 

Carmine D. 

Hello Carmine, I cannot directly answer all your queries as I'm simply reporting the information as presented. Going by the documentation for the similar Dyson handhelds, it suggests the max power mode of 65 air watts is only for occasional use, as needed. I don't even know if the auxiliary power for the brushbar is enabled in max power mode?

The charts below appear to illustrate that even at the lower setting of 28 air watts, the overall performance of the Dyson is more than competitive compared to the other lightweight, cordless vacs on the market.

This message was modified Oct 28, 2010 by M00seUK
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