Here's the details of a trademark that Dyson has filed for a to-be-launched project, the 'Digital Slim':-

http://www.ipo.gov.uk/types/tm/t-os/t-find/t-find-number?detailsrequested=C&trademark=2552353

As usual, the trademark covers a multitude of product categories. Personally, I'd reckon the most likely candidate is a 'slim' upright vacuum, with a 'digital' motor. Dyson have used the 'slim' name before - on the DC18. The upright range has long been missing a product with digital motor. I would also be good if by slim, they mean as thin in profile as the DC03 - which could be hung on the wall and take up next to no space inside a storeage cupboard:-

The major downside was it's small, weedy motor. But if replaced with a similar model using a digital motor, it wouldn't have that same issue.

vacmanuk wrote:

I second your view vacmanuk.  All companies, regardless of their products, understand they have to reduce prices from MSRP and offer sales/incentives to be competitive and maintain/increase sales year over year.  Similarly, they have to offer a range of products and prices to meet the budgets and requirements of all users/buyers.  To the extent that their budget/more affordable models are product worthy performers for the prices, they build future brand loyalty for their higher priced models and even other same brand products.  Using this broad pricing approach to brand/product sales grows the brand name, increases the company/brand customer base, and conceivably maintains and even increases sales over time.  Allowing the company to be competitive and profitable over the long haul.

Carmine D.

mole wrote:

HI MOLE:

It's all about marketing.  Sir James has successfully altered [some] peoples' thinking when it comes to vacuum purchases.  He's made people buy vacuums at premium prices to products based on emotions rather than practicality.  He took a page from Steve Jobs and apple.  How's that working out for Jobs, apple and the iPhone4? 

Carmine D.

CarmineD wrote:

My 8 year + old mac is still being supported and running w/o any viruses thus a FAR more quality and intelligent purchase than any Windows machine. It's working out great. You don't have to upgrade even as 1/3 as often as a windows machine, and yet it's still FAR more efficient and better designed/stable, reliable, and secure. Similar to Dyson; the point is lest cost to the user, easier to use design, and great performance. Yes, they're premium priced, but worth it if you want better quality (besides Kirby and such).

Hertz wrote:

I'm sorry I'm confused by tour statement.  Are you saying you have an 8 year old dyson DC03 that is still running as good as new?  Or just saying it could because apples do? 

Carmine D.

Hertz wrote:
Ugh. Dont compare an Apple to a Dyson. You have no idea.

Dyson reliability is below par in the UK even if Dyson would have his customers think differently. Less cost to the user isn't quite right when the "Brush Control" models break their belts and a call out charge has to be paid for EVEN if under guarantee. I know that - Ive paid for it! Easier design? How can it be easier to clean under low furniture when the bin gets in the way? Or if the ball gets in the way? How can it be easy to clean with a hose that is permanently attached to a bent handle? Then there's the useless Bacteria Plus filters - total rubbish - dust forms on the rubber seals that barely keep the paper pleated cone filter in and cost replacements are more expensive than Sebo or Miele filters.  Yes, Dysons are certainly premium priced but they're not as well built as Sebo or Miele, or latterly as "easy to use." As for "great performance," well, its all in the eye of the beholder / hand of the owner; the noise levels are far too noisy for me to cope with!

By the way, what happened with the "slim" Ball model that was on the market and also the mini Ball they were pushing? I don't think either went over well.  I saw the slim-jim thing in the stores for a time and then it suddenly disappeared. I thought at first it might be passed off as a stick vac, which it was for all intent and purpose, but the price tag didn't help the cause.

Sure of what they'll try to charge, I think Dyson would be better off introducing a digital motor in a full-size vacuum.  There's more advantage.  Shrink the motor and increase the dust capacity with space saved.

Venson

Venson wrote:

Hi Venson:

The DDM, as currently designed and produced, doesn't provide the umph that the conventional brush/armature motors have.  That's the issue now for Sir James and his 500 engineers who are still at the drawing board on the DDM for full size vacuum applications.  They've mastered the full size price with the DC22 motorhead and DDM for $799 just not the full size performance and features.  It's the highest priced in the dyson line up.  I've not seen a review of it yet by the industry experts and authorities who track and report on such things.  Or missed it.  From the dyson site:

DC22 Motorhead

$799.99

Dyson DC22 Motorhead is a canister vacuum powered by the Dyson digital motor. 1/3 smaller than a full-size Dyson machine, but with no compromise on pick-up. Available at select retailers only.

Carmine D.

CarmineD wrote:

Carmine, it offers MORE features and MORE performance - not less. You can variably adjust the suction power and the motor lets you know when the filter needs to be changed or if there is something wrong; also, *NO* carbon dust emissions (thus essentially a CARE-FREE (almost) HEPA filter), and the motor will lost a *LOOONG* time, unlike conventional motors *most, anyways*. Bias strikes again! :D

Hertz wrote:
Time will tell if the motor will last a 'LOOOONG" time.    given the price, i hope it lasts a long time for the consumers' benefit. 

I never had any issues with my DC03, the only draw back I found was suction power was not very good. Other than that I found it to be OK, especially as it was slim over the DC01 at the time. We still have the DC03 with another family member using it. It still has the original filters when it was new, although I'm sure the pre motor filter needs replacing by now!! The only part that has broken is the 'struts' along the soleplate. Dyson should use the metal soleplate found on the DC15. It will be interesting to see what form the Dyson Digital Slim takes. There is an entry for the Dyson Digital Slim on wikipedia dubbed as the DC35 http://en.wikipedia.org/wiki/List_of_Dyson_products DC18