Vacuum Cleaners Discussions

This is in no way uncommon w/ companies.  If we look at AB Electrolux Group, we can see that they have always done this.  In the U.S., they had Eureka as their regular line, Sanitaire as their premium/heavy duty special vac shop line,  White-Westinghouse as their "budget" line and for a short time, they allowed distribution of the Viking line as another vac shop premium.  AB Electrolux did the same thing with their other appliance lines like major appliance brands.

Companies want a large slice of the pie and this is the way to do it.  You may think that they have a small slice of 5% , but w/the other brands they hold, they could hold  something like 7%.  It is all about reaching as much of the market as possible. Kirby had done it in the past w/Douglas.  They sold their premium Kirby, but also had a budget line-Douglas.  Not everyone can buy a Kirby, but some can afford a Douglas.  Some will not touch a Douglas power team, but were interested in a Kirby.

It is all about business.