Let's recap the last 5 years for dyson so there is a valid frame of reference for comparisons.
If my memory serves me correctly, this is a financial data synopsis for dyson.
In the first full year of dyson sales in the USA , dyson captured about 10 percent of the market of new vacuum sales by dollars. Not the best indicator for vacuum sales and not the industry standard, which typically measures units sold, not dollars. But this is the matrix dyson used for publicity, so I'll stick with it.
Over the subsequent 3 calendar years, the dollar volume of dyson sales by market share climbed, along with the new prices of the dyson vacuums. By 2006 dyson claimed about 20 percent of the market share in new vacuums by dollar sales volume.
In April 2007, the last date for which the vacuum Forums posted dyson supplied financial data, a sales chart published in the US News and World Report magazine and provided by NPD showed percentages of market share for vacuums for the first quarter of calendar year 2007. According to the NPD source, dyson claimed about 24 percent. But the information was unclear, nebulous and uncertain. When I asked both sources [US News and World Report and NPD] to validate the facts and assumptions supporting the data neither did. US News and World Report referred me to NPD and NPD did not answer my emails. 3 months worth of data, even if it could be validated for accuracy by the sources, is meaningless and useless.
Dyson vacuum market share by sales volume in the UK declined from 2004 to 2005 by almost 7 percentage points. In 2004, dyson claimed a 42 percent share of UK vacuums by sales volume. In 2005 the percentage dropped to 35. This was the year of the infamous dyson contra rotating washer which industry sources said amounted to 1900 units before returns. Dyson countered with 5000 as the number. But when asked to validate the number, dyson was conspicuously silent. But dyson was disturbed by the decrease in market share of vacuums in the UK. And, no further dyson data for vacuums in the UK was provided in subsequent years that I am aware of [at least on the vacuum Forums].
Please fill in any gaps and/or add clarification.
There is a huge caveat with all the above data. Dyson is privately held and is not required to disclose publicly its results of financial operations as most vacuum companies are. The above dyson data is "unaudited" by an independent authoritative source for accuracy and validity. It is supplied and verified solely by dyson insiders.
This message was modified Jan 15, 2008 by CarmineD