Re: “Anything” Dyson that makes news. #2 Sep 27, 2008 11:25 am
Jake Dyson looks to be positioning himself as heir to his father’s legacy. He’s added a wall-mounted Motorlight to compliment the free-standing version and is busy working on a third version.
Will Dyson (Senior) one day launch a coffee machine? Interesting patent filing here, which describes a method to simplify the internal working of such a machine, so that two ingredient hoppers can be operated by a single motor :-
in turn, would there be any value in having coffee beans grounded by a Dyson Digital Motor at 100,000 rpm? Maybe! There's no obvious reference to floor / laundry care in the description, but perhaps it could be applied.
The Dyson AirBlade web site has had a recent overhaul including a great video with John Churchill, who is credited with having the initial idea for the product.
Re: No sign of any New Dyson Vacuum yet! #3 Sep 27, 2008 10:42 am
Motorhead / Carmine, thanks for the replies on self-propelled. It does sound complicated, but I guess no more so than was required of the design of the ball / undercarriage arrangement in Dyson’s DC15. Sounds like there are still a few years to go until contract cleaners can be replaced by robots! The commercial sector offers Dyson huge potential for growth, but they’ve yet to make an impact on the tried and tested. It would be a similar challenge as selling high priced hand driers.
I have to admire Dave Oreck in part. Although I have respect for continual product development, he’s certainly been able to successfully hold on to a certain part of the market for a long time.
In the early days of Dyson in the UK, they didn’t do any advertising at all. They quickly worked with having a disruptive product and being PR savvy brought good returns. They only really ramped up the TV commercials and went on the offensive when the dual cyclone infringing competitor, Hoover triple vortex went on the market (in around 2000, as I recall). Since then, within the sea of bag-less competitors, they’ve needed to reinforce in the minds of the buyer, the unique aspects their products offer.
Re: No sign of any New Dyson Vacuum yet! #4 Sep 26, 2008 10:27 am
mole wrote:
Any company that needs to advertise constantly does NOT have a product or service that will attract customers on its own...............
Agree or Dis-agree
MOLE
Agree. Oreck would be almost nowhere in the consumer space without their advertising spend to reach buyers in the senior category. They have long perfected their formula. The high margin price (and lifetime replacement costs) allows them just enough advertising spend to reach the next level of buyers and so on. The other option is to invest the profit in to R&D spend.
Personally, I'd say that the main reason Oreck choose to manufacture in the US is 1) Their high margin allows for the cost 2) Having 'Made in the USA' is a bigger marketing draw for sales than the cost savings that would equate to performing the work elsewhere.
Re: No sign of any New Dyson Vacuum yet! #5 Sep 26, 2008 8:11 am
Great insights Motorhead, thanks.
Can someone explain to me the working of a self propelled vacuum cleaner? Is like an assisted gear arrangement, which makes it easier to push or pull?
The DC27 will be aimed at commercial and residential use? At $799 wouldn't it be a major theft target? Almost certainly using the digital motor, unless the resulting noise level would be too great for long term use.
The KnuckleDuster sounds promising. I've used the DC16 for car cleaning - great performance but the 6min run time makes it a proper race before the red light starts flashing! Drop the battery, add a coiled cord, make it more agile, include a powerhead it could be a winner in this market.
The DDM will likely be fitted to Dyson vacs as a standard part in the near future. But first they'll need to ensure it has proven reliability, reasonable noise levels and reduce the comparable manufacturing cost.
