If you subscribe to digital cable services, it is more than fifty four percent likely that you will use video on demand as well.
Last year only 41 percent were VOD users. Our old TV rating friends the Nielsen company also found via a mail and online survey, that the VOD option isn’t used all that often. Mostly a movie a month. And “time shifting” is another development as a quarter of digital subscribers have a DVR subscription that allows them to watch what they want when they want.
If you are an advertiser, trying to ascertain viewing habits to maximize your commercial input, this can present a challenge. And what price to put on those commercials that may be simply skipped over. What used to be fairly simple has become seemingly immeasurable.