You can get anything at a discount — even binoculars! First decide the type you need then go to town on the Internet. An even better way to find discount binoculars is to narrow your search to one model. That way all you have to do is type in that model number into one of many comparison price search engines.
The feel of the binoculars is as important as the view. Make sure they are comfortable. Then look for the amount of magnification and precision that you need. Don't buy an expensive pair of binoculars that do far more than you will ever be able to detect.
Don't forget your local retailers. There you will be able to try them out before you buy. Even if you pay a few more dollars from a brick and mortar store it may be the right thing to do.